Posts Tagged tourism
A Shrimp on the Barb
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 24th, 2011
A friend of mine and her husband were kind enough to loan us their new condo in Estero for March break. It’s in a breathtaking place called Pelican Sound, mere minutes from the Ft. Myers airport, yet miles away from anywhere.
Behind the gates of Pelican Sound are 1,300 condos, townhomes, coach houses and carriage homes nestled around two golf courses, a half-dozen pools, a cluster of tennis courts and a boat launch. However, what they don’t put on the brochure is the real treasure of the place. The barbecue stations.
Every pool has one. Six high-powered butane miracle machines. They may appear pedestrian as they stand in neat rows, shaded by brush, with a patio table in between. But their power is undeniable. No forewarning could have had me prepared for their might. Read the rest of this entry »
IEG Invasion!
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 17th, 2011

Boarding the plane at Chicago Midway, I’m definitely sleep deprived from attending the 2011 IEG Sponsorship Conference. While one could point the finger squarely at MH3 for my condition, I’m going to blame you instead.
You see, I had a simple goal in attending this year’s conference. Having been to something ridiculous like 15 or 16 of them, I was starting to feel like a bit of a lifer. This wasn’t a recent development. It had been creeping up on me for years. It would result in a little game I would play with myself on an annual basis. Seems every year I would tell myself that I didn’t need to attend and every year I would be fearful of “missing something,” like not going to every party on a high school weekend. So register I would. Then wish I hadn’t.
Candidly, I became a lazy conference goer. That’s an easy path to being disgruntled.
For this year’s conference I took some early clues from my Canadian colleagues. E-mails began to surface weeks ago about a Canada Night dinner from Leigh at Ivanhoe. Susan from the SMCC suggested a cocktail reception. Before long the events were merged, the location reserved and the invitations flowing. Read the rest of this entry »
Fun & Games
Posted by Mark Harrison in Mark Harrison, TrojanOne on February 24th, 2011
It’s hard to say you’re going to Halifax “on business” with a straight face.
Don’t get me wrong, Haligonians; I’m not saying that there isn’t serious business to be done in your beautiful harbour town. It’s just that it also happens to be one fun city. Of course, what would you expect when you combine six universities, the largest military base in Canada, and a downtown core highlighted by a collection of bars called “The Liquor Dome?” Read the rest of this entry »
Sport Tourism Pays
Posted by Mark Harrison in Mark Harrison, Sponsorship Consulting on April 17th, 2009
I just got back from two days in Ottawa, where TrojanOne produced the Sports Marketing Stream content of the 2009 CSTA Sports Event Congress. For those unfamiliar with the CSTA, which stands for Canadian Sport Tourism Alliance, it is the national advocate for a $2.4 billion industry in this country…“Sport Tourism”.
If you think about it, that is almost twice the size of the Canadian sponsorship industry, according to research we sponsor through the Institute for Sports Marketing. Read the rest of this entry »