Posts Tagged sponsorship
The next Dale Carnegie
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 11th, 2009
A lot of people are very good at their jobs but they suck at public speaking.
It’s not that they are shy, but because they don’t know what to say.
Most speakers talk about what they want to hear. Very few talk about what you want to hear.
Great speakers teach. Bad speakers preach. Yesterday at the IEG Sponsorship Conference, there were two great examples. Read the rest of this entry »
Clear & Present Danger
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 10th, 2009
If you’ve been to the IEG conference, you’ve seen Rob Prazmark speak. He’s spoken every year since I was in Grade 7. Although his surname sounds reptilian he is no dinosaur.
Today his speech was a great mix of past learnings (The story about American Express turning down the TOP sponsorship in 1985 is a classic) and some sage advice.
But this morning his talk focused on an interesting issue. Specifically, he drew attention to the attack on sponsorship by US politicians. Rob commented that they believe companies receiving bailouts shouldn’t do sponsorship. Which is, in my opinion, ridiculous! Read the rest of this entry »
Big Mac
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 9th, 2009
McDonald’s Johan Jervoe took the audience through their LOST RING property which was a runaway success heading into the Beijing Olympics. This campaign ran for 6 months and engaged 5 million consumers. With nary a golden arches in sight. If you haven’t seen this campaign google it today. I mean today. Read the rest of this entry »
The Dream Society
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 9th, 2009
Keynote presenter Rolf Jensen of the Dream Company made his point on two key fronts.
As it relates to companies who are challenged in these times he reminded them that “The Tour de France is won in the mountains”. A great analogy.
Secondly his consumer prediction is that despite the tough times, consumers will continue to buy with their hearts. Which is good news because it costs little to add a story to a brand. He spun a tale about a Portuguese sardine company who were having issues with sales. They then added a written back story on each can about when the fish were caught, who was the crew, and what happened on that trip. Sales tripled.
Sounds like someone else believes in story telling.
Not Stupid Old Marketing
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 9th, 2009
Lesa Ukman delivered a spirited and hard charging opening this morning to a smaller than usual crowd at the IEG Sponsorship Conference.
Calling on the industry to stand up for itself she made several amazing points: Read the rest of this entry »
Deja Vue all over again!
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 9th, 2009
Left Ottawa today… was there for an event… to head to IEG. As soon as I got to the airport the bad Sponsorship Forum memories started creeping in!
My flight to Chicago went from delayed by two hours, to canceled, to a rebooking to Washington in the span of an hour. So I am on the plane now to Washington, and praying they booked me through to Chicago, and even more concerned about baggage. Oh well. Read the rest of this entry »
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