Posts Tagged sponsorship
Resolutions to Last a Decade
Posted by Mark Harrison in TrojanOne on January 13th, 2010
Turns out I was wrong. I gave everybody a rousing speech about having an amazing decade, and it’s not even the start of the new decade. Seems the decade starts with “1”. Like “2011”. Hmmm… that’s pretty embarrassing. Read the rest of this entry »
Price Wars
Posted by Mark Harrison in Sponsorship Consulting, TrojanOne on May 21st, 2009
It seems that pricing is on everybody’s mind these days.
I had a call yesterday from a sports agent offering me his star client for 10-15 cents on the dollar. Ugh. Read the rest of this entry »
Proud Canadian
Posted by Mark Harrison in TrojanOne on May 5th, 2009
It’s hard for any Canadian to not feel like we should have more NHL teams.
So when a business hero like Jim Balsillie jumps into harm’s way, in his endless pursuit of a team, we all automatically rise to our feet and cheer. How can we not? Balsillie and his partner Mike Lazardis are Canada’s answer to Steve Jobs and Bill Gates in the realm of ultimate technology entrepreneurs. Read the rest of this entry »
The Business of Sponsorship
Posted by Mark Harrison in Sponsorship Consulting on April 29th, 2009
Recently during a sit down with a former client I was asked the “question” again. You know the “question”. You’ve been asking it. You’ve been asked it. You can’t escape it.
The question comes in many forms. What’s going on out there? Is anybody spending money? How are things? What impact have you felt?
Over and over, we hear the question.
I spent a lot of time dealing with this train of dialogue a few months ago. Dealing with the economy, how to face the recession, banding together as an industry. Being the eternal optimist I am, I had hoped that by now this whole schmozel would have evaporated as quickly as it appeared.
Guess I was wrong. Read the rest of this entry »
Whistler set to host the 2010 Forum
In one year’s time, Canada’s leading sponsorship conference will open in Whistler, BC, in partnership with the Canadian Paralympic Committee, and beside the 2010 Paralympic Winter Games that are being hosted in Vancouver/Whistler.
The 2010 Canadian Sponsorship Forum will be held March 19-21 in Whistler and along with a superlative agenda of speakers and presenters, will offer delegates the opportunity to experience the 2010 Paralympic Winter Games from up close, including priority seating for the gold medal sledge hockey final and the spectacular closing ceremonies. Read the rest of this entry »
So? Go!
Posted by Mark Harrison in TrojanOne on April 6th, 2009
Do you know a teenager who could be more physically active? I bet you do. Whether they are in your own household, or your neighbourhood, or an extended family member.
Ever wanted to get them to do something about it… but weren’t sure how? Or you failed on your last five attempts! Read the rest of this entry »
Easy Rider
Posted by Mark Harrison in TrojanOne on March 26th, 2009
I am not sure how to make this story all that interesting, so I’ll just tell it like it is.
I went to the Sportsmen Show on Saturday, and took my boys for a guy’s day out, while Mom stayed home and worked.
Couldn’t believe the line to get in. Maybe a thousand people!
What recession?
Read the rest of this entry »
Let’s Climb the Mountain
Posted by Mark Harrison in Event Management, Leaders, PR, TrojanOne on March 17th, 2009
Technically this isn’t a blog, so if you don’t care to read it I understand.
This is really an invitation. An invitation to climb a mountain.
This isn’t just an ordinary mountain. It’s a big mountain. It’s a professional mountain. And a personal mountain. It is a place and a time, and most importantly, an experience.
What I am talking about is the 2010 Canadian Sponsorship Forum. Set at the base of Whistler Mountain, at the Westin Resort & Spa, next year’s Forum will be unlike any other we have ever done.
Read the rest of this entry »
The next Dale Carnegie
Posted by Mark Harrison in TrojanOne on March 11th, 2009
A lot of people are very good at their jobs but they suck at public speaking.
It’s not that they are shy, but because they don’t know what to say.
Most speakers talk about what they want to hear. Very few talk about what you want to hear.
Great speakers teach. Bad speakers preach. Yesterday at the IEG Sponsorship Conference, there were two great examples. Read the rest of this entry »
Clear & Present Danger
Posted by Mark Harrison in TrojanOne on March 10th, 2009
If you’ve been to the IEG conference, you’ve seen Rob Prazmark speak. He’s spoken every year since I was in Grade 7. Although his surname sounds reptilian he is no dinosaur.
Today his speech was a great mix of past learnings (The story about American Express turning down the TOP sponsorship in 1985 is a classic) and some sage advice.
But this morning his talk focused on an interesting issue. Specifically, he drew attention to the attack on sponsorship by US politicians. Rob commented that they believe companies receiving bailouts shouldn’t do sponsorship. Which is, in my opinion, ridiculous! Read the rest of this entry »
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