Posts Tagged media

The Business of Sponsorship

Recently during a sit down with a former client I was asked the “question” again. You know the “question”. You’ve been asking it. You’ve been asked it. You can’t escape it.

The question comes in many forms. What’s going on out there? Is anybody spending money? How are things? What impact have you felt?

Over and over, we hear the question.

I spent a lot of time dealing with this train of dialogue a few months ago. Dealing with the economy, how to face the recession, banding together as an industry. Being the eternal optimist I am, I had hoped that by now this whole schmozel would have evaporated as quickly as it appeared.

Guess I was wrong. Read the rest of this entry »

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