Posts Tagged marketing
Green Olympian, Red Canadian
Posted by Mark Harrison in TrojanOne on February 24th, 2010
Being a rookie Olympic visitor I am somewhat concerned that there isn’t much I can put into this blog you haven’t read twenty times over. But in the midst of an 11-day visit to the Games, I will do my best to describe my introduction to the Olympic spirit.
The spirit is everywhere and it is like nothing I have ever felt before. Not during a Final Four or Super Bowl or Wimbledon. While I’m not the most traveled person in the world, I have attended all of those events live. I used to think the Final Four had the most amazing sports atmosphere. It is amazing, but the scale of the Olympics is on another dimension. Read the rest of this entry »
Seeing is Believing
Posted by Mark Harrison in TrojanOne on February 2nd, 2010
I didn’t pretend to know who Brian McKeever is, until recently.
In fact, my exposure to Paralympians really only began a few years ago when we started planning to have the 2010 Canadian Sponsorship Forum in Whistler, during the Games. Read the rest of this entry »
Resolutions to Last a Decade
Posted by Mark Harrison in TrojanOne on January 13th, 2010
Turns out I was wrong. I gave everybody a rousing speech about having an amazing decade, and it’s not even the start of the new decade. Seems the decade starts with “1”. Like “2011”. Hmmm… that’s pretty embarrassing. Read the rest of this entry »
There is no I in team (But there is in WIN)
Posted by Mark Harrison in TrojanOne on October 2nd, 2009
The fall is my favourite time of year. The weather is awesome… especially, on a comparative basis, this fall of 2009. The world is back to work, back to school, back to business. My Steelers are back. Or so their uniforms say. Hockey is upon us.
And I get to coach my high school football team as a volunteer. Read the rest of this entry »
Wood For Sale
Posted by Mark Harrison in TrojanOne on September 14th, 2009
As the cooler weather approaches, you may be attracted by this headline to stock up on firewood. But this blog isn’t about traditional methods to keep warm, cook, or get cozy with your lover.
Read the rest of this entry »
Sometimes when we blog the honesty is too much
Posted by Mark Harrison in TrojanOne on June 11th, 2009
I know, that is one sad pun. Sorry Dan Hill. What is even sadder is that I am sitting at my desk, at 7:24 AM, laughing hysterically because I think I am funny. Read the rest of this entry »
Taking it to the Streets
Posted by Justin Orfus in Field Operations on May 13th, 2009
For the latter part of April the streets of Montreal and Ottawa looked like the inside of a passenger airliner. On behalf of Porter Airlines, TrojanOne sent Brand Ambassadors to both Ottawa and Montreal, in a guerilla marketing campaign to promote Porter’s service to both cities from the Toronto City Centre Airport. Read the rest of this entry »
2nd Annual Experiential Marketing Conference
Posted by Marc Richardson in Experiential Marketing on May 6th, 2009
Found a good little seminar for experiential marketers on June 2. Mosaic is a main sponsor. Definitely a good one to consider. $295 before May 8th, otherwise $395.
http://www.marketingmag.ca/experientialmarketing/index.html
ISM Gets New Director
Posted by admin in Sponsorship Consulting on May 4th, 2009
Laurentian University Associate Professor Dr. Ann Pegoraro has been named the 3rd Director of the Institute for Sports Marketing (ISM). The 9-year old research centre housed in the Faculty of Management at Laurentian. Read the rest of this entry »
Super SUN RUN day!
Posted by Mark Harrison in Event Management, Successful, TrojanOne on April 20th, 2009
Well I finally got to see it. This morning I lay witness to the second biggest running event in North America.
At 9:00 am, fifty-five thousand, eight hundred and fifty-eight people took part in the 25th Annual Vancouver Sun Run, Presented by HSBC. A number that large deserves to be written out long form. Let’s try it in numeric form: 55,858. Read the rest of this entry »
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