Posts Tagged ISM
ISM Gets New Director
Posted by admin in Sponsorship Consulting on May 4th, 2009
Laurentian University Associate Professor Dr. Ann Pegoraro has been named the 3rd Director of the Institute for Sports Marketing (ISM). The 9-year old research centre housed in the Faculty of Management at Laurentian. Read the rest of this entry »
Sport Tourism Pays
Posted by Mark Harrison in Mark Harrison, Sponsorship Consulting on April 17th, 2009
I just got back from two days in Ottawa, where TrojanOne produced the Sports Marketing Stream content of the 2009 CSTA Sports Event Congress. For those unfamiliar with the CSTA, which stands for Canadian Sport Tourism Alliance, it is the national advocate for a $2.4 billion industry in this country…“Sport Tourism”.
If you think about it, that is almost twice the size of the Canadian sponsorship industry, according to research we sponsor through the Institute for Sports Marketing. Read the rest of this entry »
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