Posts Tagged IEG
Clear & Present Danger
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 10th, 2009
If you’ve been to the IEG conference, you’ve seen Rob Prazmark speak. He’s spoken every year since I was in Grade 7. Although his surname sounds reptilian he is no dinosaur.
Today his speech was a great mix of past learnings (The story about American Express turning down the TOP sponsorship in 1985 is a classic) and some sage advice.
But this morning his talk focused on an interesting issue. Specifically, he drew attention to the attack on sponsorship by US politicians. Rob commented that they believe companies receiving bailouts shouldn’t do sponsorship. Which is, in my opinion, ridiculous! Read the rest of this entry »
Not Stupid Old Marketing
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 9th, 2009
Lesa Ukman delivered a spirited and hard charging opening this morning to a smaller than usual crowd at the IEG Sponsorship Conference.
Calling on the industry to stand up for itself she made several amazing points: Read the rest of this entry »
Deja Vue all over again!
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 9th, 2009
Left Ottawa today… was there for an event… to head to IEG. As soon as I got to the airport the bad Sponsorship Forum memories started creeping in!
My flight to Chicago went from delayed by two hours, to canceled, to a rebooking to Washington in the span of an hour. So I am on the plane now to Washington, and praying they booked me through to Chicago, and even more concerned about baggage. Oh well. Read the rest of this entry »
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