Posts Tagged Canadian Sponsorship Forum
There is no I in team (But there is in WIN)
Posted by Mark Harrison in Mark Harrison, TrojanOne on October 2nd, 2009
The fall is my favourite time of year. The weather is awesome… especially, on a comparative basis, this fall of 2009. The world is back to work, back to school, back to business. My Steelers are back. Or so their uniforms say. Hockey is upon us.
And I get to coach my high school football team as a volunteer. Read the rest of this entry »
The Recovery is Upon Us
Posted by Mark Harrison in Mark Harrison, TrojanOne on August 20th, 2009
Well it’s been a while since I have babbled about the economy. I found it was getting a bit stale. I would assume that if I as the author found it stale… you the reader had probably reached and surpassed that point much much sooner!
But recent events have triggered me to believe that the mood and the economy are turning in this country. What I don’t know is whether it’s temporary or permanent. Doesn’t matter. It’s here and now. Read the rest of this entry »
Running Up That Hill
Posted by Mark Harrison in Mark Harrison, TrojanOne on August 11th, 2009
If you’re old enough to get the connection between Kate Bush and jogging… you’re probably old enough to understand my situation.
I jog all the time. But I am slow. Damn slow. Read the rest of this entry »
I’d go Bankrupt for $9 Billion!
Posted by Mark Harrison in Mark Harrison, TrojanOne on June 3rd, 2009
I have friends who work at GM.
I’ve had some great speakers from GM at the Canadian Sponsorship Forum.
I know people whose parents rely on GM pensions.
So as I write this I’m not trying to insult them. But it’s time for another GM rant. Read the rest of this entry »
Let’s Climb the Mountain
Posted by Mark Harrison in Event Management, Leaders, Mark Harrison, PR, TrojanOne on March 17th, 2009
Technically this isn’t a blog, so if you don’t care to read it I understand.
This is really an invitation. An invitation to climb a mountain.
This isn’t just an ordinary mountain. It’s a big mountain. It’s a professional mountain. And a personal mountain. It is a place and a time, and most importantly, an experience.
What I am talking about is the 2010 Canadian Sponsorship Forum. Set at the base of Whistler Mountain, at the Westin Resort & Spa, next year’s Forum will be unlike any other we have ever done.
Read the rest of this entry »
Big Mac
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 9th, 2009
McDonald’s Johan Jervoe took the audience through their LOST RING property which was a runaway success heading into the Beijing Olympics. This campaign ran for 6 months and engaged 5 million consumers. With nary a golden arches in sight. If you haven’t seen this campaign google it today. I mean today. Read the rest of this entry »
The Dream Society
Posted by Mark Harrison in Mark Harrison, TrojanOne on March 9th, 2009
Keynote presenter Rolf Jensen of the Dream Company made his point on two key fronts.
As it relates to companies who are challenged in these times he reminded them that “The Tour de France is won in the mountains”. A great analogy.
Secondly his consumer prediction is that despite the tough times, consumers will continue to buy with their hearts. Which is good news because it costs little to add a story to a brand. He spun a tale about a Portuguese sardine company who were having issues with sales. They then added a written back story on each can about when the fish were caught, who was the crew, and what happened on that trip. Sales tripled.
Sounds like someone else believes in story telling.
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