I just got back from two days in Ottawa, where TrojanOne produced the Sports Marketing Stream content of the 2009 CSTA Sports Event Congress. For those unfamiliar with the CSTA, which stands for Canadian Sport Tourism Alliance, it is the national advocate for a $2.4 billion industry in this country…“Sport Tourism”.

If you think about it, that is almost twice the size of the Canadian sponsorship industry, according to research we sponsor through the Institute for Sports Marketing. Read the rest of this entry »