Archive for category Sponsorship Consulting
Price Wars
Posted by Mark Harrison in Mark Harrison, Sponsorship Consulting, TrojanOne on May 21st, 2009
It seems that pricing is on everybody’s mind these days.
I had a call yesterday from a sports agent offering me his star client for 10-15 cents on the dollar. Ugh. Read the rest of this entry »
New Challenges for Norm O’Reilly
Posted by admin in Sponsorship Consulting on May 11th, 2009
Longtime TrojanOne associate Dr. Norm O’Reilly is changing zip codes. As both Professor in the Faculty of Management at Laurentian University, and the Director of the Institute for Sports Marketing, based at Laurentian, Dr. O’Reilly is one of Canada’s leading experts in the field of sports marketing. Read the rest of this entry »
ISM Gets New Director
Posted by admin in Sponsorship Consulting on May 4th, 2009
Laurentian University Associate Professor Dr. Ann Pegoraro has been named the 3rd Director of the Institute for Sports Marketing (ISM). The 9-year old research centre housed in the Faculty of Management at Laurentian. Read the rest of this entry »
The Business of Sponsorship
Posted by Mark Harrison in Mark Harrison, Sponsorship Consulting on April 29th, 2009
Recently during a sit down with a former client I was asked the “question” again. You know the “question”. You’ve been asking it. You’ve been asked it. You can’t escape it.
The question comes in many forms. What’s going on out there? Is anybody spending money? How are things? What impact have you felt?
Over and over, we hear the question.
I spent a lot of time dealing with this train of dialogue a few months ago. Dealing with the economy, how to face the recession, banding together as an industry. Being the eternal optimist I am, I had hoped that by now this whole schmozel would have evaporated as quickly as it appeared.
Guess I was wrong. Read the rest of this entry »
Sport Tourism Pays
Posted by Mark Harrison in Mark Harrison, Sponsorship Consulting on April 17th, 2009
I just got back from two days in Ottawa, where TrojanOne produced the Sports Marketing Stream content of the 2009 CSTA Sports Event Congress. For those unfamiliar with the CSTA, which stands for Canadian Sport Tourism Alliance, it is the national advocate for a $2.4 billion industry in this country…“Sport Tourism”.
If you think about it, that is almost twice the size of the Canadian sponsorship industry, according to research we sponsor through the Institute for Sports Marketing. Read the rest of this entry »
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