Archive for May, 2011

Dream Weaver

I don’t know about you, but I have some weird dreams. I’m talking about the sleeping kind, not the career ambition kind.

Quite often my dreams are very real, but with a twist. Sometimes they mirror real life. Once I had the same dream 44 times in a night, but that was while I was in Peru and in the throes of altitude sickness.

There is this one dream that I have where the University of Guelph informs me I am two credits short of my degree. This is followed by a ridiculous goose chase where I hunt all over campus for some information about the two courses. The only certainty is that the final exams for each are to be written within days and I don’t know the course code, the prof, or the textbook.

Yes, that is odd. My confession to all of you is that I have had this dream for years and really, would it matter one bit that the 10” x 14” piece of paper in the corner in my office suddenly vanished?

Every year a few weeks before the Forum, I have a similar dream. Only this one has a couple of twists.

In one, I sleep through the first day of the Forum. Given my social habits, this one probably doesn’t seem that far fetched. But what is odd is that nobody knows what room I am in to come wake me up. In fact my room, in the dream, feels somewhat like a submerged marine chamber. I feel like I am floating around it weightlessly, while every word I mutter has a decidedly David Hasselhoff-like quality to it. To understand the effect, try uttering these words form the bottom of your intestines while you keep your lips in a jellyfish like formation: “Get. Out. Of. The. Water.” Say it again – “Get. Out. Of. The. Water.”

As my nostrils fill with brine and the countdown to the Forum begins, my staff huddle and determine their game plan. Should they announce that aliens captured Mark? Should they pretend this was all planned and I am making a royal appearance at some mysterious moment? Perhaps rising from beneath the stage like a 70s electro pop star?


Or should they send out a search party… preferably starting with all the Starbucks that are ten-minute walk form the hotel? Or better yet, the last three bars where I was seen doing trays of Jägerbombs?

It wouldn’t be long before Justin from my team would brush off his Leafs gear and take center stage. He would probably introduce a panel of Trojan team members who would issue a courteous apology and then move onto the meat of the conference.

Speaker after speaker; like Andrew Shibata from RBC and Shari Willerton from the Shaw Festival or Chuck Philips from Cocoon Branding; could weave me into their speech, “So did you hear the one about the fat bald guy who missed his most important event of the year?”

Arrogantly I would be hoping that this would happen in every speech that day. Why else would Chris Armstrong, Rick Burton, and Colin Campbell talk about the value of endorsers in sponsorships if they couldn’t make some crack about, “make sure he shows up for the photo shoot!”

Or Dave Thomas, who is going to expertly talk about social media, should clearly tweet about the missing conference chairperson.

And if Adam Garone is going to enthrall and inspire you with his tale on how he created Movember, then surely he must reflect on how much the campaign will miss my Ted Lange impersonation this fall.

But this probably won’t happen. The Forum will role along without me, while I drown in my own ego. Trapped in some Neverland hoping that J.M. Barrie will at least write me into the sequel.

Of course, the alternative to all this self-pity while the rest of you enjoy the Forum, is to tell you about the other panic dream I have. In that one, I take the stage to open the conference having forgotten something very important. My pants… and my gitch!

While it wouldn’t take long for the Sûreté du Québec to take me away on trumped up charges (if you get my drift), I am comforted by the knowledge that I would probably get off (no pun attempted here folks), for lack of evidence.

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Team of the Week

Of all the sports that my little monsters (ages 8 and 10) play, I think soccer is my favourite. The incredible weather that graced opening weekend of the North Toronto Soccer Club spring league, just added to this sentiment.

The guys play everything that moves, including piano. Squash, tennis, snowboarding (used to be skiing), tackle football (used to be flag), track, boxing, swimming, curling, flag rugby, hockey, basketball and even chess. City leagues, school teams, our local sports club and Northern Ontario ski hills, have all cashed our cheques to allow a wee Harrison to perform as a wanna-be point guard, Olympian, goalie, Grand Master, flyweight, skip, prop, defensive back, quarterback, right wing, left wing and even a standing long jumper. Long jumper?

Thankfully my guys don’t need to be sitting in front of a screen to be entertained. (But let’s be clear; between the iPods, Macbooks, Xbox Kinect, Wii and cell phones; they have plenty of screens).

There have been some great moments. Some exciting chess tournaments with upset victories. An unexpected fourth place in a regional track meet. The topper was probably a runaway victory for the Grade 5 City Flag Rugby title! But most of the time, my guys are just regular kids playing sports, going from one house league to the next. Enjoying the games, not always the practices. Working hard and chasing loose pucks. Talking on the bench and making new friends. Wondering which Mom brought snacks and is she a health nut or did she bring something sweet?

So, why soccer?

I don’t know. Maybe because it coincides with good weather, getting outdoors and reintroducing yourself to neighbors you haven’t seen since the Christmas drop-in six doors down.

Maybe its because you get so close to the game, you can practically touch your kids when they play. Maybe it’s because the parents seem more social than in other sports. Maybe it’s because when we play, there are always eight to 10 games happening at once, making every Saturday morning and Tuesday evening a sort of community festival. Heck, it might even be because my Starbucks somehow tastes better sitting outside in a folding chair.

Like a lot of parents, I also appreciate the volunteer coaches. Who can’t appreciate someone who is going to take care of your little gaffer for an hour and not charge you 10 bucks? But seriously, coaching kids this age is one part babysitter, one part sports instructor and one part parent for an hour.

Admiration aside, I didn’t want to be one – a soccer coach, that is.

I’ve coached my son in flag football for two years and we didn’t do so well. He played great but I over complicated things. It was hard to remember these girls and boys were eight and nine and not the near-men I coach in high school football. But a few weeks ago, the desperate cry for help went out from our soccer association. Not enough coaches. Player registration is up. Volunteerism…not so much.

I considered it the first time, but then realized: I know nothing about soccer! The only time I coached a game was a dire emergency two years ago when my then six-year-old’s team had all three helmsman away on the same night. While we did break a multiple game-losing streak with an 8-1 slaughter, I think the fact I also played goalie for our guys, may have had something to do with it. (Kidding!)

So I ignored the plea…

Until it went out again the week before the season was to start. “No coaches, no teams folks. Need your help.” So I sent out an email and my virtual hand. Voilà! I am a coach. An assistant on my ten-year-old’s team. But a coach nonetheless.

Needless to say I was nervous. These kids are 10. It wont take them long to figure me out! I barely know a free kick from a pitch. Why do they call it a pitch anyway?

I arrived a bit later than I wanted on Sunday for Day 1, Game 1 of the grand experiment. Feigning confidence I introduced myself to the headman and asked him what I could do. Staring straight at him with all the concentration in the world, I tried to comprehend his comments. He talked about our game plan, what style we should play, and how we should evaluate the players. My focused brow must have had him convinced I was taking it all in.

Truth be told, I was actually staring at his jersey. There it was in front of me, right before my greedy eyes. The real reason I was coaching. The jersey! I didn’t know it until just then. In fact, I felt a bit guilty. I was just like the kids, I wanted the jersey.

Our team is sponsored by Nestle, some brand called Milo. Given they are supporting us and the business I am in, I had better figure out what Milo was. We are Team Germany (most of our divisions use countries as team names). Our opponent was also Milo. I think companies must have bought whole divisions. Funny given my profession, I don’t know. But at the big field there were lots of unsuspecting kids helping Tim Hortons, BMO (disclosure: my client), Pizza Pizza, Public Mobile, Nestle and a host of other national brands and some local outlets market, their brands.

Back to the jersey. After the briefing from my HC we started handing out uniforms. Kids asked for their favourite numbers. One told us he could only play if he wore 14. Well 14 was gone, and last I checked he was doing just fine wearing 2 or 8 or some other number. But who am I to judge? All the while, I kept hoping and praying I too would get a jersey. I was sure that in the past all the coaches got jerseys. I needed this!

How else could I command my young squad of Zidanes and Messis? Authority needed to be bestowed upon me.

At long last the HC must have picked up on my vibe. Or perhaps my sweat-provoking anxiety. He opened up another bag and presented me with my colours. How proud I was. All 230lbs of me swelled (not a pretty sight on a sunny day), as I donned the black jersey. Smack across my hefty left boob were the five letters I so craved. C-O-A-C-H. Oh what pride.

I was now part of the team. Part of the squad. I was now included. I was a part of the team.

This year soccer just got a little more rewarding.

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THE GREATEST ONE

Last week, Ottawa was the site of the Canadian Sport Tourism Alliance’s annual Sport Events Congress. In eleven short years this event has mushroomed to almost 400 delegates, representing many aspects of the sport tourism industry including: hotel chains, municipal and provincial sport tourism departments, event promoters, and national sports organizations. They are part of a multi-billion dollar industry that really doesn’t get its fair share of attention by politicians, economists, and industry pundits.

The Sport Events Congress is like a singles event. It matches events with hosts and hosts with events. It creates partnerships and new relationships. It educates. It provides sharing of best practices. It inspires.

One group that it inspired was the town of Brantford. Several years ago they attended the CSTA event and witnessed the success of the World Pond Hockey Championships held in Plaster Rock, New Brunswick every year. The first event of its kind was launched in 2002 hosting 40 competing teams from Canada’s east coast. The WPHC has since grown tremendously, now featuring over 120 teams from across the globe.

The Brantford team, led by Pat Shewchuk, went home energized and motivated to create something they could utilize to shine a light on the Telephone City.

It didn’t take much brainstorming to recognize the opportunity lay at their feet in the city’s role as hometown of one of the greatest sportsmen Canada has produced.

You might be thinking of the GREAT ONE, # 99, and recent birthday boy – Wayne Gretzky! But no, I’m actually referring to the GREATEST, Wayne’s Dad, Walter.


Ask anyone in Brantford and they will tell you that nobody does more for the community than Walter Gretzky. Recipient of the Order of Canada, he is a tireless ambassador for the city. So naturally, creating an event that celebrates Walter was an easy choice. And soon, the Walter Gretzky Street Hockey Tournament was born.

From its humble beginnings as a small-scale, non-profit, charitable event with less than 30 competing teams in 2006, the Walter Gretzky Street Hockey tournament has grown with tremendous force. With help from film director and actor, Kevin Smith (Jay & Silent Bob), who fielded a team and played as a goalie, in 2009 the tournament saw 94 teams.

Its greatest accomplishment, however, was the staggering 205 teams and 2,096 participants who joined forces and steered the City of Brantford to a Guinness World Record for ‘Largest Street Hockey Tournament’ in 2010.

The success of this event resulted in Brantford being awarded a “President’s Award” during the CSTA Prestige Awards luncheon held to recognize the outstanding events, sponsors, and stakeholders in the sport tourism industry. Brantford celebrated their win by inviting Gretzky senior to attend the entire conference.

Walter did more than attend. He stole the show! Literally.

When I first spotted him at the Wednesday social, my birthright flaw of being a chronic skeptic tricked me into not believing it was him. So imagine my surprise and delight when he descended upon me, and several of my clients from Speed Skating Canada and Volleyball Canada, during the Thursday lunch. Didn’t even cross my mind that this was the funniest man on earth.

He probably won’t love me for publicly busting him on this, but Walter Gretzky has more Leaf jokes than the Leafs have wins. A quick sample:

“So I went on tour with General Hiller and the Stanley Cup in Afghanistan. I learnt then, that the Taliban were closer to capturing the cup than the Leafs.”

“Why won’t the NHL give Hamilton an NHL team? Because then Toronto will want one!”

“Where is the Red Light District in Toronto? Behind the Leaf’s net.”

Beyond joking about the buds, this is a man who motivates, entertains, and engages people at a mile a minute. One of my staffers asked for an autograph and wound up with a half-dozen. Walter volunteered one for her parents, one for her boyfriend, one for her sibling…well you get the idea. It was clear that every time he pens his John Hancock a burst of pride erupts from his twinkling eyeballs!

Clearly being Wayne’s Dad brings its benefits. But as Canadians, we have all heard and readily accept the tremendous role that Walter had in the development of the Great One. But unlike the stereotype parent of a prodigy, this is a man who feels like Canada has done well by him and not the other way around. In his acceptance remarks for the Prestige Awards, Walter talked about how much he wished his parents could have been there to see them.

Walter’s Dad was an immigrant from Grodno, Belarus and his mother from the Ukraine. When they came to Canada they were classified as “DPs” – Displaced Persons. Through their hard work and the acceptance of a strong community, they built the foundation for a strong family life. Clearly the fruits of their hard work can be seen in the genealogy of Walter and his offspring.

Today Walter Gretzky is 72 years old. He was recently diagnosed with Parkinson’s. He talked about it openly, showing me how sometimes his left hand shakes uncontrollably. But he doesn’t share this news for pity or remorse. He tells you these things because he loves to report on the magical, mystery tour of life as Walter Gretzky.

My opportunity to meet him in Ottawa was incredibly serendipitous and a memory I will have forever. Walter Gretzky is truly THE GREATEST.

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