Archive for September, 2010

PB&J

Little did I know when I was subsisting on peanut butter and jam during my university days, that I was helping create the profits to fund a sponsorship marketing phenomena.

Even when my budgets were tight, it’s always been Kraft Chunky for me. Sorry Squirrel. Dream on private label, its Chunky or bust. The ironic thing is that when I was kid they thought I had a peanut butter allergy. Is there such a thing? Well after twelve years of Cheez Whiz and Jam sandwiches… trust me I WAS CURED! Read the rest of this entry »

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TrojanOne Toronto Does Sports Day

September 15th wasn’t just another Friday at the TrojanOne Toronto office; it was Jersey Day in Canada! TrojanOne employees suited-up in their favourite team colours, which to an outside viewer, would have looked like a sea of Toronto Maple Leafs fans. However, a few employees stood out from the crowd, donning jerseys like the Montreal Expos and Ottawa Senators and heating up the competitive energy for the afternoon events. Read the rest of this entry »

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Everyday Should be “Sports Day”

Last Saturday we helped our clients at ParticipACTION stage the first ever Sports Day in Canada.

Through partnerships with CBC and True Sport, ParticipACTION was able to mobilize over four hundred communities to stage 1,000 local events attended by over one million people. An unbelievable start!

From the day ParticipACTION CEO Kelly Murumets, CBC Sports President Scott Moore, and yours truly huddled to brainstorm this idea, I knew we were on to something big. Read the rest of this entry »

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Gratuity Not Included

Just got back from France. My only regrets are why did I wait until I was 45 to go and why did I only go for a week?

So if you are out there and under the age of 45… go now!

Spent a couple of days in Cassis and it’s better than the movies. Okay I don’t know if there even is a move set in Cassis, but there should be. This Mediterranean beauty rises from the sea, hugged by mountainous rocks and cliffs on all sides. Spectacular scenery, great food – unbelievable all round.

Read the rest of this entry »

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TrojanOne Tweets of the Week

  • Thx 4 your positivity & hard work. Best wishes! RT @tcarayannakis: Last day as an intern @TrojanOne :( Gonna miss all the great people… #
  • Thx – go get em' and all the best! RT @cluong4: agreeed! RT @tcarayannakis Last day as an intern @TrojanOne :( Gonna miss all the great p… #
  • RT @mattsayswhat: Last day @TrojanOne… great experience and learned a lot! Internship program is worth checking out http://trojanone.com #

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