- Is tweeting today from the Sport Marketing Conference at the Rogers Centre #sportmrkt #
- This is the first event of its kind at the Rogers Centre – great venue to talk #sportmrkt in #
- Hearing from Bill Cooper, VANOC and Jolan Storch, lawyer, Macleod Dixon re: lessons from the Games #sportmrkt #
- 98% of brand protection cases re: VANOC brand resolved since 2006 #
- W great succes for the worlds most recognizable brand, it's expected ppl w/o legal rights will ride the coattales #sportmrkt #protectbrand #
- Multiple tiers of marketing can coexist; communicate thresholds and respect all levels #sportmrkt #vanoc #
- Ensure partners know what story they have the rights to tell. Once they know they will tell it loud & proud #sportmrkt #
- Now up: Olympic sponsorship – the business case for doing it again #sportmrkt #
- Sports asking for $ support must take an ROI approach – Chris Rudge, recently retired COC CEO #sportmrkt #
- Proud employees are your most valuable asset – platform to increase client tenure #sportmrkt #
- Rbc #1 in unaided awareness & most visible sponsor #vanoc. Drove the story locally and got out there first w torch relay! #sportmrkt #pr #
- Now up: Winning Ways: the relationships b/w sponsor & athlete (w Denny Morrison, van 2010 gold medal winning speedskater #sportmrkt #
- Leverage your athlete brand ambassadors to carry your brand story into the retail marketplace #sportmrkt #
- Now, an update re: 2015 Pan/Parapan Am Games' vision from Roger Garland. Let the marketing conversation begin! #sportmrkt #
- Up next: the right sport sponsorship for your brand and how to measure the sponsorship ROI #sportmrkt #
- Sport marketing is truly emotional – community, passion, feeling, playing, supporting, an afinity for the team & athletes… #sportmrkt #
- Now, sport viewing – in the hands of fans as we learn about the changing world of sports broadcasting and new media #sportmrkt #
- How are you 'monetizing?' #sportmrkt #
- Next, New Sports, New Rules – moderated by our very own Marl Harrison #sportmrkt #
- Listening to new sports, new rules. Did you know there is a world sports stacking league? Pro leagues 4 pillowfights & TOE fighting too!! #
- The primary stakeholders of the Games are athletes first – Chris Overholt, COO, COC #sportmrkt #
- Deliver tangible results to your partners and meaure their success using the metrics that are meaningful to them #sportmrkt #
TrojanOne Tweets of the Week
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