Archive for May, 2010
TrojanOne Tweets of the Week
- CIBC kicks off cross-Canada celebration of the 2010 FIFA World Cup(TM) http://bit.ly/aMOnEI #
- TrojanOne sponsored the 1st annual Sport Marketing Conference on May 13. If you missed @TrojanOne's tweets, click here: http://bit.ly/doJx3l #
- Long weekend… short stories. Click here for our latest blog post: http://bit.ly/bK8xOa #
- Enjoying an afternoon potluck with the team! http://twitpic.com/1rwpjq #
- RT @TrojanOne: Enjoying an afternoon potluck with the team!
The TrojanOne team enjoys an afternoon potluck! http://bit.ly/aj57qt #
- http://twitpic.com/1rwpjq http://bit.ly/aQhfPs #
Long Weekend… Short Stories
Posted by Mark Harrison in Mark Harrison, TrojanOne on May 25th, 2010
The Celtics & Lakers may very well meet in this year’s NBA finals, but don’t wait for the conference championships to finish before you watch HBO’s Magic & Bird: A Courtship of Rivals, now on The Movie Network in Canada. If you’re my age (45) or thereabouts, you’ll remember the days of Dr. J and Kareem playing in less than full arenas and to minimal TV crowds. But then along came Magic & Bird, fresh off their NCAA title clash. Their skill, magnetism, and charisma took the league to places it could never have imagined. Read the rest of this entry »
TrojanOne Tweets of the Week
- Is tweeting today from the Sport Marketing Conference at the Rogers Centre #sportmrkt #
- This is the first event of its kind at the Rogers Centre – great venue to talk #sportmrkt in #
- Hearing from Bill Cooper, VANOC and Jolan Storch, lawyer, Macleod Dixon re: lessons from the Games #sportmrkt #
- 98% of brand protection cases re: VANOC brand resolved since 2006 #
- W great succes for the worlds most recognizable brand, it's expected ppl w/o legal rights will ride the coattales #sportmrkt #protectbrand #
- Multiple tiers of marketing can coexist; communicate thresholds and respect all levels #sportmrkt #vanoc #
- Ensure partners know what story they have the rights to tell. Once they know they will tell it loud & proud #sportmrkt #
- Now up: Olympic sponsorship – the business case for doing it again #sportmrkt #
- Sports asking for $ support must take an ROI approach – Chris Rudge, recently retired COC CEO #sportmrkt #
- Proud employees are your most valuable asset – platform to increase client tenure #sportmrkt #
- Rbc #1 in unaided awareness & most visible sponsor #vanoc. Drove the story locally and got out there first w torch relay! #sportmrkt #pr #
- Now up: Winning Ways: the relationships b/w sponsor & athlete (w Denny Morrison, van 2010 gold medal winning speedskater #sportmrkt #
- Leverage your athlete brand ambassadors to carry your brand story into the retail marketplace #sportmrkt #
- Now, an update re: 2015 Pan/Parapan Am Games' vision from Roger Garland. Let the marketing conversation begin! #sportmrkt #
- Up next: the right sport sponsorship for your brand and how to measure the sponsorship ROI #sportmrkt #
- Sport marketing is truly emotional – community, passion, feeling, playing, supporting, an afinity for the team & athletes… #sportmrkt #
- Now, sport viewing – in the hands of fans as we learn about the changing world of sports broadcasting and new media #sportmrkt #
- How are you 'monetizing?' #sportmrkt #
- Next, New Sports, New Rules – moderated by our very own Marl Harrison #sportmrkt #
- Listening to new sports, new rules. Did you know there is a world sports stacking league? Pro leagues 4 pillowfights & TOE fighting too!! #
- The primary stakeholders of the Games are athletes first – Chris Overholt, COO, COC #sportmrkt #
- Deliver tangible results to your partners and meaure their success using the metrics that are meaningful to them #sportmrkt #
Paralympic Swimmer Makes Waves for the Movement
Posted by Christine Hogg in TrojanOne on May 12th, 2010
After I met Stephanie Dixon for a phone interview last week, the slogan “With glowing hearts” resonated on a new, meaningful level for me. Born with one leg, Stephanie is recognized as one of the best swimmers with a disability in the world. A deserving reputation indeed, this heralded achievement should not overshadow her drive, leadership, and tenacious spirit for the Paralympic movement. That’s what I came to admire most about Steph. Read the rest of this entry »
Peak Season
Posted by Christine Hogg in TrojanOne on May 12th, 2010
What a season for business it was! After months and months of preparation; after accumulating more lieu time than I can count; I finally packed my bags for my first-ever business trip in my new career with TrojanOne. Read the rest of this entry »
Gathering the Troops
Posted by Mark Harrison in Mark Harrison, TrojanOne on May 12th, 2010
I had the opportunity to hear the new Chief Executive Officer of the 2015 PAN/PARPAN American Games, Ian Troop, speak last week in Niagara Falls. The occasion was a private reception held in his honour by Parks & Rec Ontario, at their annual PRO Forum. Read the rest of this entry »
Things I Learned…Redux
Posted by Mark Harrison in Mark Harrison, TrojanOne on May 12th, 2010
A very Happy Anniversary to the Canadian Sport Tourism Alliance! The CSTA celebrated its 10th anniversary in style hosting their Sports Event Congress in Toronto last week. Read the rest of this entry »
What I learned at the SMCC Conference
Posted by Mark Harrison in Mark Harrison, TrojanOne on May 12th, 2010
Yesterday, the Glen Gould Theater was the sight of the 7th annual Sponsorship Marketing Council of Canada conference and 6th annual Sponsorship Marketing Awards. Read the rest of this entry »
TrojanOne Tweets of the Week
- Morning keynote from Paul Kalbfleisch from RIM started the day off right! Enjoying the Event Marketing Summit #emschi #
- Your brand is being talked about. Are you going to join the conversation? Full Time Social Media Integration session at #emschi was great. #
- Learning, networking, discussing, great hosts, wonderful delegates…time to put new ideas into action. Thanks #emschi #
TrojanOne Tweets of the Week
- I uploaded a YouTube video — Canadian Sponsorship Forum 2011 – Montreal, Quebec http://youtu.be/v-QUQ-NpX64?a #
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