It seems that pricing is on everybody’s mind these days.

I had a call yesterday from a sports agent offering me his star client for 10-15 cents on the dollar. Ugh.

Today I am conducting a pricing tutorial for a not-for-profit client’s provincial offices. The same question is asked over and over…is there a fail-proof way to validate their pricing to sponsors?

Tomorrow I am meeting with a new corporate client about how to optimize their sponsorship portfolio. What investments should they continue and where should they exit?

Pricing is always important. The issue is exasperated by the current climate.

To prepare for these conversations I have been trying to update my data on the topic. Have to say, what’s out there is pretty slim.

Vague references to brand prestige…old fashioned equations about cents per banner…misguided belief about the value of a logo appearing on screen.

Yikes! Is this the best we have?

So I have a request. Share your best practices. Who has some great information? Lay down your competitive swords.

So this is less of a blog and more of a plea. Lead me down the path of the best pricing related information/articles/studies that you have read. I’ll play it forward to our entire database.

And we’ll all live to see a more profitable day!