Longtime TrojanOne associate Dr. Norm O’Reilly is changing zip codes. As both Professor in the Faculty of Management at Laurentian University, and the Director of the Institute for Sports Marketing, based at Laurentian, Dr. O’Reilly is one of Canada’s leading experts in the field of sports marketing. He co-authored the Canadian Sponsorship Landscape Study, which has become a key source of data and information for the sponsorship and marketing industries.

Norm will spend next year as Visiting Scholar at Stanford University’s Graduate School of Business. Working with Professor George Foster, arguably the top sport management scholar in the world.

Following his time at Stanford, Norm will become an associate professor at Syracuse University. Famed as a top research school and Division I NCAA sports powerhouse, Syracuse is home to the Falk Sport Management Centre, an emerging think tank in sport management. The center is named for David Falk, best known as one of the first super-agents, who counted Michael Jordan among his clients. Falk is also a major benefactor of Syracuse U.

Norm will stay on as Associate Director of ISM continuing to contribute to the Canadian Sponsorship Landscape Study and remaining a senior advisor to TrojanOne.