Laurentian University Associate Professor Dr. Ann Pegoraro has been named the 3rd Director of the Institute for Sports Marketing (ISM). The 9-year old research centre housed in the Faculty of Management at Laurentian.

Dr. Pegoraro has been ISM’s Associate Director since 2007 and succeeds Norm O’Reilly, who will remain as an Associate Director to ensure continuity for all projects and future initiatives.

Dr. Pegoraro brings a wealth of experience to her new position, and looks forward to continuing the work started by her predecessor, adding “The recent strides taken by ISM under the leadership of Dr. O’Reilly have resulted in valuable new partnerships and research opportunities and I look forward to continuing to develop these relationships and build new ones to foster the continued growth of the ISM.”