Archive for April, 2009
The Business of Sponsorship
Posted by Mark Harrison in Mark Harrison, Sponsorship Consulting on April 29th, 2009
Recently during a sit down with a former client I was asked the “question” again. You know the “question”. You’ve been asking it. You’ve been asked it. You can’t escape it.
The question comes in many forms. What’s going on out there? Is anybody spending money? How are things? What impact have you felt?
Over and over, we hear the question.
I spent a lot of time dealing with this train of dialogue a few months ago. Dealing with the economy, how to face the recession, banding together as an industry. Being the eternal optimist I am, I had hoped that by now this whole schmozel would have evaporated as quickly as it appeared.
Guess I was wrong. Read the rest of this entry »
Kinda like Guitar Hero
Posted by Imran Choudhry in Digital Services on April 23rd, 2009
Some cool parts to this site. If you wait it out for the “static” portion of the site, there’s a game to play…kinda like Guitar Hero.
Super SUN RUN day!
Posted by Mark Harrison in Event Management, Mark Harrison, Successful, TrojanOne on April 20th, 2009
Well I finally got to see it. This morning I lay witness to the second biggest running event in North America.
At 9:00 am, fifty-five thousand, eight hundred and fifty-eight people took part in the 25th Annual Vancouver Sun Run, Presented by HSBC. A number that large deserves to be written out long form. Let’s try it in numeric form: 55,858. Read the rest of this entry »
Sport Tourism Pays
Posted by Mark Harrison in Mark Harrison, Sponsorship Consulting on April 17th, 2009
I just got back from two days in Ottawa, where TrojanOne produced the Sports Marketing Stream content of the 2009 CSTA Sports Event Congress. For those unfamiliar with the CSTA, which stands for Canadian Sport Tourism Alliance, it is the national advocate for a $2.4 billion industry in this country…“Sport Tourism”.
If you think about it, that is almost twice the size of the Canadian sponsorship industry, according to research we sponsor through the Institute for Sports Marketing. Read the rest of this entry »
Whistler set to host the 2010 Forum
In one year’s time, Canada’s leading sponsorship conference will open in Whistler, BC, in partnership with the Canadian Paralympic Committee, and beside the 2010 Paralympic Winter Games that are being hosted in Vancouver/Whistler.
The 2010 Canadian Sponsorship Forum will be held March 19-21 in Whistler and along with a superlative agenda of speakers and presenters, will offer delegates the opportunity to experience the 2010 Paralympic Winter Games from up close, including priority seating for the gold medal sledge hockey final and the spectacular closing ceremonies. Read the rest of this entry »
So? Go!
Posted by Mark Harrison in Mark Harrison, TrojanOne on April 6th, 2009
Do you know a teenager who could be more physically active? I bet you do. Whether they are in your own household, or your neighbourhood, or an extended family member.
Ever wanted to get them to do something about it… but weren’t sure how? Or you failed on your last five attempts! Read the rest of this entry »
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