Over 650 Canadians Share Their Love Of The Sauce To Be Deemed Canada’s Ultimate Dipper

Sauce lovers across the country vied for the title of Canada’s Ultimate Dipper. A Facebook powered contest, the search for Canada’s Ultimate Dipper brought consumer engagement to the forefront of Swiss Chalet’s famed Dip N’ Win campaign. From May 25 through to the contest close on July 3, a total of 657 contestants of all ages emailed a picture of their “ultimate sauce experience” and finished the sentence, “I am Canada’s Ultimate Dipper because…”

 

This week, the winner was verified and Barbara Szeman came out on top to win the title of Canada’s Ultimate Dipper. Until contest close, contestants were featured on the Ultimate Dipper Wall of Fame – an element incorporated onto the Swiss Chalet Facebook page

“We were blown away by the number of participants that entered into our first ever Canada’s Ultimate Dipper contest,” said Lindsay Robinson, assistant brand manager, Swiss Chalet.  “We were thrilled by the contagious enthusiasm and passion that all of the submissions demonstrated.”

 

For the second consecutive year, Swiss Chalet hired integrated marketing agency TrojanOne to leverage their expertise in corporate partnerships to manage contest prizing for their Dip N’ Win promotion. This year, TrojanOne also drove the campaign’s newest component, the Canada’s Ultimate Dipper Contest, with creative and media produced by BBDO and online support from Zing Bias.

 

“Canada’s Ultimate Dipper contest is really about taking Canada’s love for the sauce to another, more meaningful, level,” said Mark Harrison, president, TrojanOne. “It’s a thrill to ‘dip n’ win,’ but providing a social platform that extends the excitement beyond the Swiss Chalet meal experience and creates a viral environment to share compelling stories about how Canadians ‘celebrate the sauce’ really cements the passion Canadians have with the iconic brand.”

 

Throughout the contest, Szeman did an excellent job of campaigning to her social network on Facebook while also utilizing printable posters to promote her entry.  For all of her hard work, Szeman not only won bragging rights as the first ever Ultimate Dipper, but the grand prize of Swiss Chalet for life and two Kawasaki Jet Skis as well.

 

TrojanOne worked with numerous prizing partners to increase non-food prizes by 64 per cent from last year and increasing winning odds to 1 in 7 from 1 in 10. With an average value per prize of $395— an increase of 120 percent from last year— major prizes this year included:

• 3 Subaru Legacy 2.5i Sedans
• 30 trips for 4 to Turks and Caicos OR Jamaica from Carlson Wagonlit Travel
• 8 Kawasaki Brute Force 750 4x4i EPS ATV’s
• $100,000 in electronics from The Source
• Five (5) $10,000 cash prizes from Swiss Chalet

Secondary prizing partners for this year’s campaign also included Discount Car and Truck Rentals, HMV, Alliance Films and The Source.

About Swiss Chalet (Cara)

Swiss Chalet has 195 restaurants nationwide and serves 36 million Canadians each year. Swiss Chalet is a division of Cara Operations Limited, Canada’s leading branded restaurant and airline services organization. The company is 125 years old and operates some of the most recognized brands in the country, including Swiss Chalet Rotisserie & Grill® , Milestone’s Grill and Bar® , Montana’s® , Kelsey’s Neighbourhood Bar & Grill® , Harvey’s® , Coza! Tuscan Grill® and Cara Airline Solutions®.