Last week in preparation for Sports Day in Canada, the T1 Toronto team took part in Jersey Day by wearing their favourite teams’ jerseys to the office. Sports Day, held on September 17, promoted the advantages of healthy living by encouraging Canadians to participate in various sporting events throughout the country. CBC Sports, ParticipACTION and [...]

During the month of September, as a sponsor of the second annual Sports Day in Canada, Visa spread a message showcasing the power and importance of sport participation. Working alongside integrated marketing agency TrojanOne, Visa developed a number of initiatives, using both online and print channels, to position Team Visa athletes as leading role models [...]

Last Thursday evening, Toronto’s Carlu Theatre buzzed with excitement for the 2011 PROMO! Awards. The 11th annual award celebration, presented by the Canadian Association of Promotional Marketing Agencies (CAPMA), honours the best from the promotional marketing industry. While many vied to snag one of 47 awards given over 17 categories, there was only one spot [...]