On September 18, 2010, CBC Sports, ParticipACTION and True Sport will call on Canadians to get in the game and participate in the first ever Sports Day in Canada. This national celebration of sport will be the culmination of a week of sporting events and activities, open houses and try-it days showcasing sport at all [...]

Three Canadian Sponsorship Forum veteran speakers are featured in a joint venture between TSN and The Globe and Mail  that makes definite conclusions regarding the possibility of the addition of an NHL franchise in a Canadian market. The investigative six-part series led by journalist David Naylor puts renowned sports business expert Norm O’Reilly, TrojanOne senior [...]

Battle of the Soccer Brands