Mattel Travels Across Canada on the Hot Wheels® Colour Shifters Road Trip Mattel’s life-size Hot Wheels® Colour ShiftersTM vehicle is making its way across Canada this summer as part of the Hot Wheels® Colour Shifters Road Trip. A unique brand experience conceptualized and activated by TrojanOne – with public relations, advertising and media support from [...]

What kid wouldn’t want to be put inside the world of their favourite TV program and keep that memory forever? This summer, Astral’s Family Channel will give kids the opportunity to do just that as the Bright Lights Big Summer Tour kicks-off with a two-day launch event at Wasaga Beach, Ontario, on June 26 and [...]

Ontario Lottery and Gaming Corporation (OLG) returns this year with the OLG Presents Music Sponsorship Program, launching at Luminato in Toronto, on June 12th. The 2010 program, created and activated by TrojanOne, will travel to 21 sponsored music festivals and events throughout the province of Ontario.