Experiential Refined with TrojanOne & Porter

TrojanOne has wrapped up a strong fall with Porter Airlines. Creating the focal point of three experiential marketing campaigns, TrojanOne unleashed a not-to-be-missed “flight crew” of Porter Airlines brand ambassadors. With one male “captain” paired with four female “flight attendants,” the team was dressed head to toe in authentic Porter uniforms, complete with carry-on bags in tow.

In August, the “flight crew” ventured to high-traffic business areas of Toronto to promote the launch of Porter Airlines’ flights to Boston. Educating consumers and offering 10 per cent discount promo cards, the team drove the promotion to both Torontonians and Bostonians. The Boston-themed promotion was tied into three Blue Jays vs. Red Sox games, where the “flight crew” visited the Rogers Centre on three of the five campaign days.

In September, in partnership with the Toronto International Film Festival (TIFF), the brand ambassadors gave movie-going patrons an exclusive VIP experience. This VIP-themed activation emulated the special treatment given to all Porter Airlines flyers. Situated at Ryerson University for all ten days of TIFF, brand ambassadors engaged with guests as they waited in line for TIFF movies, while contest winners searched the campus for the “captain” to win an exclusive tiff experience. When the captain was spotted, contest winners were escorted by the “flight crew” to the front of the line, down the red carpet, into their seats and received a Porter Airlines gift bag.

Closing off a busy fall season, TrojanOne’s relationship with Porter Airlines was continued for an October activation. The same brand ambassador “flight crew” was positioned at various Toronto trade shows, art shows and charity events at a Porter Airlines booth, educating consumers and offering discount cards. TrojanOne looks forward to continuing their strong relationship with Porter Airlines’ to deliver more successful campaigns in the future.