Toronto Maple Leafs – 10 Days of Spirit

TrojanOne supported Maple Leaf Sports and Entertainment and the Toronto Maple Leafs in their ‘10 Days of Spirit Tour.’ Launched on Oct. 1, at Yonge-Dundas Square, a team of 20 TrojanOne brand ambassadors emulated the current Leafs roster by dressing up in full Leafs gear and equipment. TrojanOne selected the locations and managed the team as they swarmed the city of Toronto, rollerblading about to engage with consumers and hand out Leafs merchandise.

The Leafs Nation Mobile Fan Zone then headed to the Air Canada Centre for the official tailgate party of the Toronto Maple Leafs 2009-2010 season, where the TrojanOne team interacted with thousands of fans.

The Leafs fell to the Habs in overtime in the season opener, but everyone had a fantastic time, nonetheless! Throughout the following nine days, TrojanOne selected and facilitated Fan Zone visits to over two-dozen key locations throughout the GTA, including the Entertainment District, fairs, schools, and hospitals. While on board the Mobile Fan Zone, fans were encouraged to take in the experience of the Toronto Maple Leafs dressing room and given the opportunity to win seven pairs of Leafs tickets for the 2009-2010 season.

Watch the CP24 news clip on the ‘10 Days of Spirit Tour’.

One Response to “Toronto Maple Leafs – 10 Days of Spirit”

1. Justin Orfus says:

   October 13, 2009 at 8:51 am

   What a fun day and exciting “10 Days of Spirit” that just wrapped up!

   I had the opportunity to manage this activation and by all accounts it was a huge success. The launch day was an initiative thought up by TrojanOne’s Field Marketing SBU and the idea caught fire around the streets of Toronto!

   Looking forward to year 3 next year (and hopefully a playoff run for the Leafs!)