Lobster-riffic Promotional Tour

Bringing sensational seafood across Canada, TrojanOne successfully wrapped up a cross-Canada tour showcasing Atlantic Lobster to national markets. Target audiences on the tour included the food service industry, as well as your average household chef to introduce lobster as a feasible and affordable menu option. Working in cooperation with C2 Communications, TrojanOne designed and executed the program on behalf of the Atlantic Canada Lobster industry.

Holding special events in Vancouver, Edmonton, Calgary and Toronto, the program was designed to put Atlantic Lobster in the spotlight of key food, catering, and hospitality decision-makers. Celebrity Chef Ray Bear appeared at each event to provide advice on lobster preparation and menu suggestions, and helped to create a major media buzz around the program.

The second component of the program utilized teams of brand ambassadors in each market, who engaged consumers and distributed promotional items. Promotional collateral included a recipe card, designed to demonstrate that Atlantic Lobster is not solely the premium restaurant fare that it has become know as, but is a legitimate meal option for the everyday household and lifestyle. Approximately 35,000 promo pieces were distributed in the four target markets.

For more information please visit tastelobster.ca

2 Responses to “Lobster-riffic Promotional Tour”

1. Justin Orfus says:

   September 29, 2009 at 9:47 am

   I have to admit I was not the biggest Lobster fan in the world before this promotion kicked off. However being a part of the managerial team on this activation really gave me an opportunity to sample and taste this fantastic product. Now I am sold!

   We had great success on this tour convincing other across the country that Lobster is nutritious and delicious!
2. Natalie Callegaro says:

   October 9, 2009 at 1:27 pm

   I was lucky to have had the opportunity to work closely with this project, and I had a great experience! The promotion was fun and upbeat, with a delicious product to showcase to consumers! Overall, the tour was a success as Canadians were educated on the benefits and advantages of Atlantic Canadian Lobster!
   Everyone that came out had a great time with Chef Ray Bear and enjoyed his appetizing lunch!