OLG Presents Music: Setting the Stage for 2009

This summer will be an exciting one for music festival attendees across Ontario as the Ontario Lottery and Gaming Corporation launched this year’s OLG Presents Music activation at Luminato, on June 6th. The 2009 program will travel to eighteen (18) sponsored music festivals throughout the province of Ontario.  (Full event schedule is available on request or at www.OLG.ca).

By engaging festival attendees through a trivia game called “OLG in your Community. Did you Know?” consumers will get an up-close look at the organization and its efforts to build strong community partnerships. OLG will help make nearly 200 events happen across Ontario this year and bring local events to life with sponsorship support and by collaborating with community leaders and event organizers.

This year’s program was created and developed by TrojanOne Integrated Brand Activation™. Entering its second year of working with OLG, TrojanOne anticipates another fantastic summer of building one of Ontario’s best-known brands. “TrojanOne is thrilled to be working with OLG again as it moves through the province to spread the word about these great community support initiatives,” said Imran Choudhry, Senior Manager at TrojanOne.

OLG is a provincial agency responsible for province-wide lottery games and gaming facilities. Since 1975, OLG lotteries, casinos, slots, and resort casinos have generated more than $28 billion for the benefit of the Province of Ontario. Gaming proceeds support Ontario’s hospitals, amateur sport, recreational and cultural activities, communities, provincial priority programs such as health care and education, and local and provincial charities and non-profit organizations through the Ontario Trillium Foundation.

TrojanOne builds brands by engaging consumers. Known for getting clients promoted through grassroots delivery, building ownable properties, and leveraging sponsorship, TrojanOne works with many of Canada’s leading brands, such as Coca-Cola, BMW, Nike and HSBC.  Through its development of events like the Canadian Sponsorship Forum, TrojanOne is respected as an industry leader.