Always striving to move forward in its client offering, TrojanOne has unveiled a completely re-designed and re-vamped website to enhance the agency’s presence on the World Wide Web.

In one year’s time, Canada’s leading sponsorship conference will open in Whistler, BC, in partnership with the Canadian Paralympic Committee, and beside the 2010 Paralympic Winter Games that are being hosted in Vancouver/Whistler.

For the latter part of April the streets of Montreal and Ottawa looked like the inside of a passenger airliner. On behalf of Porter Airlines, TrojanOne sent Brand Ambassadors to both Ottawa and Montreal, in a guerilla marketing campaign to promote Porter’s service to both cities from the Toronto City Centre Airport.

Longtime TrojanOne associate Dr. Norm O’Reilly is changing zip codes. As both Professor in the Faculty of Management at Laurentian University, and the Director of the Institute for Sports Marketing, based at Laurentian, Dr. O’Reilly is one of Canada’s leading experts in the field of sports marketing. He co-authored the Canadian Sponsorship Landscape Study, which [...]

Campbell’s Chunky and the Coaching Association of Canada have teamed up to celebrate coaches from the playground to the podium.
Most Valuable Coach – an interactive, integrated campaign encouraging players, parents, colleagues and community members to nominate their favourite coaches, in any sport and at any level, for the chance to win the Chunky MVC Tribute [...]

Associate Professor at Laurentian University, Dr. Ann Pegoraro has been named the 3rd Director of the Institute for Sports Marketing (ISM). The Institute is a 9-year old research centre housed in the Faculty of Management at Laurentian.